“I’m starting a new SaaS this year, and it’s scary.”
This year, I’m building a startup with my friend Jon called Transistor.fm.
It’s brand new, and we have lots of questions we need to answer:
- Which target market should we focus on initially?
- What are the big struggles they’re wrestling with?
- How can we help them overcome those obstacles?
- How are we going to compete with so many other apps in our space?
- How do we know if we’re on the right path with product/market fit?
I notice these questions come up a lot in the software space.
I’ve been working as a Product Manager since 2008 (first for Mailout, then for Sprintly). In 2014 I started doing product marketing consulting for other startups. And everyone wants to know the same thing:
How do I validate my product idea?
Nobody wants to work on an app for months (or years!) only to launch it and discover it’s not wanted.
Developing a product validation checklist
Over the last ten years in the software business, I’ve developed a system for listening to a market and building things they want.
But it’s never been formalized. It was a loose series of steps I would go through with a client (or on my own projects).
Now, with a new SaaS in the works, I wanted a formal system for tracking our progress.
So, I started creating an online checklist. At each step, I wrote down the steps, research, and work I’d need to do. I realized I also needed a way of recording my notes and findings. So I built in form fields to keep track of those.
The result is a system for determining:
- The amount of demand there will be for your product.
- Who your target market should be, and how you can reach them.
- The advantages you have in the market (and how to leverage them).
Having a formalized way of tracking and capturing this information has been really helpful so far.
After taking a bunch of my consulting clients through the process, I realized it was useful for other folks as well.
★★★★★ “The worksheet format helped me make sure I’m not just jumping into an exciting idea but that I have clear motivation and perspective. Every product maker needs to follow steps like these. Easily worth the price.” – Jarrod Drysdale, StudioFellow.com
It’s coming soon!
I’m currently building two versions: an interactive checklist, and a PDF download. Sign up below if you’re interested!
Product Validation Checklist
Launching soon! Subscribe to the waiting list and get notified when I launch.