Product Validation Checklist

A system for validating your market and your product

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(Or, get a sample)

“The scariest thing about building something new is wondering if people will want it.”

I’ve been working with software companies for 10+ years. Whenever it’s time to build a new product, people ask the same questions:

  • Which target market should we focus on initially?
  • What are the big struggles they’re wrestling with?
  • How can we help them overcome those obstacles?
  • How are we going to compete with so many other apps in our space?
  • How do we know if we’re on the right path with product/market fit?

Everyone wants to know the same thing:

How do I validate my product idea?

Nobody wants to work on an app for months (or years!) only to launch it and discover it’s not wanted.

How the Product Validation Checklist works

I started advising startups, like Podia, in 2012. Over these years, I’ve developed a system for listening to a market and building things they want. Initially, it was just a list of steps in a document that I would go through with a client. But now, I’m working on a new SaaS called Transistor.fm, and I wanted a formal system for tracking our progress.

So I built an interactive checklist. It looks like this:

Product Validation Checklist

 

It’s designed to help you:

  • Rationally evaluate your ideas (and eject early if you need to)
  • Reduce your fear of failure.
  • Ensure you don’t waste time and energy working on the wrong thing.
  • Stay accountable for talking to your users!

At each step, you’ll be asked to do research, and record your findings:

Product research: your target market

Currently, 107 people are using the checklist to track their progress.

★★★★★ “The worksheet format helped me make sure I’m not just jumping into an exciting idea but that I have clear motivation and perspective. Every product maker needs to follow steps like these. Easily worth the price.” – Jarrod Drysdale, StudioFellow.com

Who is the Product Validation Checklist for?

Anyone can use the checklist to validate their idea, but it’s working best for these folks:

  • Freelancers and consultants who are looking to make the jump to product.
  • Teams with an existing product or service, and are looking to build something new.
  • Experienced software developers who are skilled at building apps, have a big list of ideas, and want to validate the right one.

Still unsure? Sign up here to get a sample.

Join the 107 other people already using the checklist!

When you buy, you’ll get lifetime access to:

  • 50 interactive product validation steps
  • Resources and tools for each step.
  • Track, and save, your progress online.
  • Your answers sent to you as PDFs (so you can save them locally).
  • Bonus: 30-second validation checklist
  • Bonus videos: here’s a sample.

The regular price is $129.

Until June 30th, 2018, you can get $49 off when you use the code birthdaysale.

Buy now

Hi, I’m Justin Jackson, @mijustin on Twitter.

I’m the former Product Manager at Sprintly and Mailout.com. I’ve also consulted on marketing & growth for startups in London, San Francisco, Boulder, and Portland.

I created Marketing for Developers, in October 2015. Since then, it’s been purchased over 2,500 times.

You might have heard my podcasts: MegaMaker, and Product People. I’ve also been featured in:

Justin Jackson has been featured in Fast Company, Inc Magazine, Lifehacker

Want to see a sample of the worksheets? Sign up here:

Product Validation Checklist

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